The League of Southeastern Credit Unions in a rerun this monthof its 2011 $1.2 million campaign branded “Credit Unions: We'reGiving Banking a Better Name” said it is getting positive resultsin building awareness in both Alabama and Florida.

The league said post-campaign research from the Septembercampaign shows an 8% rise in awareness in Florida and a 6% rise inAlabama.

“Research also showed that 14% of consumers that had secondaryrelationships with credit unions such as a car loan or savingsaccount, but use another financial institution for main bankingmoved their money to a credit union during the third quarter of2011,” the LSCU said in a statement.

The third quarter Call Report data also showed a spike in membership in the third quarter, the leagueadded.

LSCU said it is now rolling out the second run of on-air andInternet spots to run in 13 media markets in the twostates.

This year's run will feature TV, radio, Web, social media andpublic relations initiatives focusing on Gen X consumers.

The 2012 campaign has more than 110 credit unions contributing on avoluntary basis, the league said.

The LSCU itself contributed the first $100,000 to the campaignwith shared branching networks in Alabama and Florida eachcontributing $25,000.

The creative was developed by Scout Branding of Birmingham withspots running in Mississippi and Connecticut under contracts withleague groups in those states.