The League of Southeastern Credit Unions in a rerun this monthof its 2011 $1.2 million campaign branded “Credit Unions: We'reGiving Banking a Better Name” said it is getting positive resultsin building awareness in both Alabama and Florida.
The league said post-campaign research from the Septembercampaign shows an 8% rise in awareness in Florida and a 6% rise inAlabama.
“Research also showed that 14% of consumers that had secondaryrelationships with credit unions such as a car loan or savingsaccount, but use another financial institution for main bankingmoved their money to a credit union during the third quarter of2011,” the LSCU said in a statement.
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