Marketing

The $79 million Members Federal Credit Union in Aurora, Colo., has changed its name to Aurora Federal Credit Union effective this week.

While most people think of logos, taglines and corporate colors, they are not solely what a brand truly is. Your brand is the trust members place in your credit union. An exceptional experience and promise of trust is what your brand should be delivering at every interaction.

New bill pay functions and enhanced personal financial management options are part of the integrated new mobile banking options at the $3.6 billion Ent Federal Credit Union in Colorado Springs, Colo.

A CUSO that helps credit unions increase the number of purchase money mortgages has urged credit unions to consider housing finance less as the marketing of loan products and more as creating a leading sales channel.

Card provides loyalty vehicle for AA baseball team

Card provides loyalty vehicle for AA baseball team