Marketing

NEW YORK Despite the diverse competition, member data can put credit unions in a favorable position.

NEW YORK Despite the diverse competition, member data can put credit unions in a favorable position.

Potelco United-Idaho Advantage consolidation now known as Connections Credit Union.

Rebrand at Oakland University part of new relationship pact for Michigan State University FCU.

Rebrand at Oakland University part of new relationship pact for Michigan State University FCU.

For Anne Legg, senior vice president business strategy and innovation at marketing branding firm Third Degree Advertising, the glass is not only half full but it sparkles.