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CUNA Mutual Group Senior Vice President John Lass makes a point during his session at ACUC in New York on Tuesday.

NEW YORK — Despite competition coming from other financial institutions, retailers, platform players, alternative payment providers, telecoms, card companies and non-bank competitors, credit unions are in a good position to compete if they use data they already own to become more member-centric, said John Lass, senior vice president of Strategy and Business Development for CUNA Mutual Group.

Lass spoke about the battle to become more customer-centric during a Tuesday afternoon breakout session at CUNA’s America’s Credit Union Conference at the New York Hilton.

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