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Why Credit Unions Should Focus on Staffing, Fintech & ITMs in 2023

The most successful CUs will concentrate on strategies and investments that will help them attract and retain members.

By Loretta Weller-Mowers | March 06, 2023 at 09:00 AM
Empty road asphalt and New year 2023 concept Source: AdobeStock

The new year is off to a busy start, and credit unions have a long to-do list. A series of interest rate hikes, regulatory oversight, and increasing personnel and operational costs are top of mind for most institutions. When planning for the rest of 2023 and beyond, credit unions must take a hard look at third-party contracts, while keeping other key considerations in mind.

Staffing issues will continue, and artificial intelligence could help address this ongoing concern. Frontline workers, especially contact center reps and tellers, feel the pain of short staffing. Employees are more likely to embrace the relief that AI can provide as it becomes clear the tech will not lead to massive layoffs.

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