Credit Union Management

After 47 years of service, Loretta Burd, longtime CEO of Centra Credit Union will retire effective Dec. 31.

A combination of less-generous rate incentives from new vehicle sellers and aggressive rate pricing is accelerating the growth of new car loans at credit unions.

Tax increases? No. Spending cuts? No. Vote for the incumbent? No. Trust our leadership? No. Merge my credit union? No!

Pick up any current best-selling marketing book, and youll find a section on product differentiation.

Doug Petersen, president/CEO of the $880 million Workers Credit Union in Fitchburg, Mass., recalls asking the president/CEO of a small credit union why he chose Workers to consider a merger deal.

With a field of membership steeped deeply in the heart of Silicon Valley, Stanford Federal Credit Union knew that it was sitting on a bevy of untapped opportunities to provide more investment services.