With a field of membership steeped deeply in the heart of Silicon Valley, Stanford Federal Credit Union knew that it was sitting on a bevy of untapped opportunities to provide more investment services.

It was one of the strategies on the front burner at the $1.4 billion credit union in Palo Alto, Calif., when President/CEO Joan Opp took the helm two years ago, said Trent McIlhaney, chief financial officer.

"She recognized there was an unmet need within the membership. We needed wealth management," recalled McIlhaney, who was hired in August 2011 and made the launch of a financial planning program one of his highest priorities.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.