Commentary

There are numerous factors in improving a credit union's performance today: adding to the membership base, increasing products and services per household, improving productivity by adding new technology, and many more. The challenge for a credit union executive is to minimize the many barriers faced on a daily basis to...

What do we do now that Bank Transfer Day has come and gone? How do we show what makes credit unions relevant to consumers today? Industry folks can clearly define the difference between a bank and a credit union. But if you ask the average consumer, what might their response...

Ive never been one of those Black Friday shoppers, but this year I jumped on the bandwagon. I just moved to a new city and will be starting from scratch in a new apartment soon, so I figured, what better day to snag a great deal on a TV and...

Credit unions have a lot to feel good about, and this time of year makes it easier to recognize even when times are tough in general.

Rather than blindly sending messages to countless prospects and hoping for a 2% response rate (at best) messages can now be targeted to (and customized for) each individual candidate. While this shift has spelled imminent doom for the U.S. Postal Service, its been a boon to marketers.

Its an opportunity credit unions shouldnt waste. The sun is shining; its time to make hay.