When you pause your marketing, your training and your planning, you pause growth.

To build a successful credit union, three key groups have a duty to lead, live and love your brand.

To build a successful credit union, three key groups have a duty to lead, live and love your brand.

Sometimes the best outcome of strategic planning is not greater analytic insight. It's greater resolve.

Branding. Its a hot buzz word and topic in credit union circles these days. Credit unions spend a ton of time and resources on their brands look, design, graphics and marketing. But branding is more than your strategy and look. Branding is also about your people.

Late summer is a time of transition. Families are wrapping up vacations. Kids are getting ready to go back to school and college. Football practice squads are putting on their gear and hitting the gridiron.