It takes a village to build a great brand.

Branding touches everything. From the board room to the break room to the bathroom. One of the challenges facing many credit unions, however, is that all too often only the marketing department (or person) drives the brand.

There are actually three key groups responsible for driving your credit union’s brand: Board/management, staff and members. To effectively build a lasting brand for your credit union, board and management must lead the brand, staff must live the brand and members must love your brand.

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