Trying a new marketing theme a 50+ member consortium of Washington State credit unions have launched a statewide TV/newspaper/online campaign under the title, "membership means something."

The $250 million Glendale Area Schools Federal Credit Union bowed to NCUA pressure Monday and discontinued what the regulator deemed an offending safety and soundness ad that put competitors in a negative light.

The NCUA made clear Friday it expects to follow through on a request to a Los Angeles credit union to delete a safety/soundness ad from its Web site on grounds CU messaging on unsafe banks runs counter to regulations.

Claiming a free speech right, a Los Angeles credit union said Thursday for the moment it is keeping a controversial safety/soundness ad on its Web site despite an NCUA request to pull it down.

The prospect of an ABC-TV network expos? of credit union executive travel rattled the industry public relations machine last week.

After 10 years at its Rancho Cucamonga headquarters, the California/Nevada Credit Union League along with its system affiliate, Credit Union Direct Corp., is moving next month to new digs in nearby Ontario.

ST. LOUIS -- Offering its own version of a stimulus package to aid the industry, the Missouri Credit Union Association is returning nearly a quarter of its dues for 2009 to its members.

WASHINGTON -- Two of the industry's leading consultants, former NCUA Chairman Dennis Dollar and Callahan and Associates President Chip Filson, were among those weighing in last week on NCUA's corporate rescue plan.