The $250 million Glendale Area Schools Federal Credit Union bowed to NCUA pressure Monday and discontinued what the regulator deemed an offending safety and soundness ad that put competitors in a negative light.

The suburban Los Angeles CU relied on Bauer Financial Ratings reprinted from Bankrate.Com for an ad posted on the CU's The Insider newsletter appearing on its Web site the last several weeks.

"We took a lot of heat on this from NCUA and decided to go ahead and remove the message but we do have other battles to fight," declared Stuart Perlitsh, the president/CEO.

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