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The NCUA made clear Friday it expects to follow through on a request to a Los Angeles credit union to delete a safety/soundness ad from its Web site on grounds CU messaging on unsafe banks runs counter to regulations.

In a statement, the NCUA reminded CUs against “deceptive or misleading” ads relating to bank conditions and noted it has made “a request for cooperation” to the $252 million Glendale Area FCU about an online ad which began appearing in January comparing its favored Bauer Financial rating over other banks, CUs and a savings & loan.

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