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WEST

Eric Crabtree

The $2.3 billion, Bremerton, Wash.-based Kitsap Credit Union announced one promotion and two new hires.

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Eric Crabtree was promoted to SVP/chief digital experience officer. In his new role, Crabtree will lead the credit union’s digital strategy across all member touch points, overseeing both the vice president of operations and the vice president of digital innovation. Most recently, he served as chief digital strategist for Kitsap. Crabtree has executive experience across global financial and technology institutions, as well as a deep expertise in digital innovation and service excellence.

Luke Peterson

Luke Peterson was hired as vice president of marketing. Peterson brings more than 20 years of experience, having previously served in roles at T-Mobile, AT&T Wireless, Getty Images and DoubleDown Interactive. In his new role, he will lead efforts to build brand awareness, drive digital and branch engagement, increase product adoption and reduce member churn. Peterson holds an MBA from the University of Washington’s Foster School of Business.

Andy Wright

Andy Wright was hired as vice president of product strategy. In his new role, Wright will lead product development to ensure Kitsap’s offerings remain competitive, innovative and aligned with member needs. He will also shape a comprehensive product vision that drives growth and supports the credit union’s mission. He previously served as vice president of marketing and community impact at the $676 million, Fircrest, Wash.-based TAPCO Credit Union.

Jeremy Calva

The $1.1 billion, Los Angeles-based University Credit Union hired Jeremy Calva as CFO. Calva brings 25 years of experience in financial services and a specialty in strategic planning, financial management and risk mitigation. Most recently, he served as SVP/chief risk officer for Rivermark Credit Union ($3.3 billion, Oregon City, Ore.). Throughout his career, he has held various senior leadership roles within the industry including CFO, chief strategy officer, and chief compliance and administrative officer. Calva is a Certified Public Accountant and certified in financial forensics, and graduated from the Western CUNA School of Management.

EAST

Russ Cronin

The $3 billion, Virginia Beach, Va.-based Chartway Credit Union hired Russ Cronin as SVP of financial strategy and accounting. In his new position, Cronin will play a critical role in shaping and executing the credit union’s financial strategy. He will also oversee finance and accounting functions, providing strategic direction that ensures financial stability, operational efficiency, compliance and long-term growth. Cronin previously held leadership roles at several financial institutions, including State Street Bank, National City Bank, Capital One, Crestar (now Truist), and most recently, Adirondack Regional Federal Credit Union ($82.8 million, Tupper Lake, N.Y.).

Shaela Long

The $2.7 billion, Rome, N.Y.-based AmeriCU Credit Union promoted Shaela Long to financial center manager of its newest financial center located at 722 West Broadway in Fulton, N.Y. Shaela has nearly a decade of experience in banking, beginning as a teller and advancing to leadership roles in the financial industry. She joined AmeriCU in June 2024 as an assistant manager.

MIDWEST

Jessica Bing and Aisha Allen

Chief Human Resource Officer Aisha Allen and COO Jessica Bing, both with the $1.4 billion, Columbus, Ohio-based Telhio Credit Union, were recognized by Mahogany Columbus Magazine as part of Central Ohio’s 2025 Class of Extraordinary Women. Mahogany Columbus Magazine, a publication dedicated to highlighting the inspiring stories of executives of color, held a release event for the April issue on Tuesday, April 22, at the Center of Science and Industry (COSI) in Columbus.

Bing has more than 18 years of experience in the banking industry, beginning as a bank teller. In her current role at Telhio, she oversees multiple departments and plays a crucial role in shaping the credit union’s future.

Allen’s experience encompasses organizational development, executive coaching, human resources management, talent management, business process consulting and program management. She joined Telhio in October 2023 and assumed the additional position of chief of staff to the CEO. Her current role largely focuses on project management and operational procedures within Telhio to support business retention and growth, alongside employee recruitment, talent management, performance management and culture.

SOUTH

Alise Gumm

The $4.5 billion, Warner Robins, Ga.-based Robins Financial Credit Union promoted Alise Gumm to member engagement manager. Gumm has been with Robins Financial for nearly a decade, starting as a member service representative in 2015 and most recently serving as the branch manager of the Russell Parkway location in Warner Robins. In her new role, her top priorities will include enhancing internal collaboration, evaluating products and services to better support members, and fostering an inclusive environment where team feedback and innovation are celebrated. Before joining the credit union, Gumm served as a manager at Publix.

Susan Peyret

The $4.2 billion, Biloxi, Miss.-based Keesler Federal Credit Union announced one promotion and one new hire.

Susan Peyret was promoted to CFO after serving as interim chief and vice president of finance since joining Keesler Federal a year ago. Peyret played a key role in performing due diligence ahead of Keesler Federal’s decision to merge with Jefferson Financial Federal Credit Union of Metairie, La., which is set to finalize in early 2026.

Anil Choudary

Anil Choudary was hired as chief information officer. Choudary comes to Keesler Federal from the $19.5 billion Alliant Credit Union in Chicago, where he served as chief technology officer. Previously, he worked as managing director and head of technology strategy at the multinational bank CIBC USA; SVP and chief technology officer at Goldman Sachs; and as head of technology at GE Capital Bank.

LEAGUES

Nav Khanna

The California Credit Union League appointed Nav Khanna as the Asset Group C Director on its Board of Directors, effective April 2, 2025. In this role, Khanna will serve as a vital link between the League and its member credit unions, providing strategic guidance and oversight to ensure continued success and growth. Khanna joined the $888 million, Altadena, Calif.-based First City Credit Union as president/CEO in June 2022, bringing over 30 years of experience in global and domestic financial services, with a dedicated focus on the credit union industry since 2001. Khanna also served as EVP and COO at Travis Credit Union ($5.2 billion, Vacaville, Calif.) from 2014-2022. His tenure at Travis began in 2007 as SVP and CFO. Before that, he served as assistant vice president and director of corporate finance at Baxter Credit Union ($6 billion, Vernon Hills, Ill.). He earned an MBA in international business and finance from the University of Hartford, with studies in both Hartford, Conn., and Paris, France. He also completed executive education programs including the CUES CEO Institute, CUES Innovation Institute, CUNA Enterprise Risk Management Institute, CUES School of Strategic Marketing and Cardwell Advanced CEO Certification.

Please send your People news items to Natasha Chilingerian at [email protected].

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Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.