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As financial services organizations seek to build a competitive advantage through environmental, social and corporate governance (ESG), credit unions have added pressure to prove their value to their members and communities through the well-known cooperative principles. This is both an art and a science. The art is found in both how board and enterprise culture is fostered and the intuition of the participants who develop strategy, while the science is found in the efficacy of the deployment of data and how data shapes strategic choices.
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