hands working on a black and white sheet of data Source: Shutterstock

Data is generated by every credit union transaction that occurs, and adequate analyzation of that data can lead to numerous positive outcomes for credit unions, including the ability to gain new insights into member behavior and enhance the member experience, increases in product usage and income, and the chance to identify new lending opportunities. While credit union leaders recognize the importance of a strong data analytics strategy, many have a ways to go when it comes to developing and implementing one, and those that delay their work in this area by too long could suffer dire consequences.

That was the point driven home by Anne Legg, founder of the San Diego, Calif.-based THRIVE Strategic Services, and Alan Bergstrom, vice president of marketing and business development for back-office services CUSO Aux, who recently teamed up to create a new data education program, in a recent CU Times interview. All new users of the Lakewood, Colo.-based CUSO’s data analytics solution Cuery are given the option of enrolling in the program. Named the CU Elevation, the data education and coaching program lasts one year and is led by Legg, who teaches data analytics for the Southwest CUNA School of Management and has helped over 600 credit union leaders with their data analytics strategies.

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Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.

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