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Digital Experiences Drive More Consumers to Big Banks: Report

Consumers who use a CU as their primary institution are satisfied, but they are in the minority, a new Mobiquity report finds.

Multi-generation family using a laptop, tablet and phone Source: Adobe Stock

While Americans favor credit unions for their close ties to their communities and high level of customer service, most still use large banks as their primary financial institution, as consumers – especially younger ones – believe the big national banks offer superior digital experiences.

That’s according to a new report from Mobiquity, a Waltham, Mass.-based provider of digital products and services. The report’s findings were based on a December 2021 survey of 1,269 U.S. consumers.

Natasha Chilingerian

Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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