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Card programs can be significantly valuable to credit unions and their members; credit unions benefit from a recurring income stream and members' payments needs are met. While offering cards is a first step, card programs that meet performance expectations must be supported by ongoing analytics that generate actionable insights. Card analytics provide insights on important program details, such as where cardholders are making card purchases and the resulting interchange income. If this information is easy to access and aggregate, and presented in understandable formats, credit unions can then segment cardholders, view trends, better understand their members' needs and ultimately generate meaningful cross-sales opportunities, promotional offers and incentives.
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