New data shows credit card slow down for credit unions. Source: Shutterstock.

Card programs can be significantly valuable to credit unions and their members; credit unions benefit from a recurring income stream and members’ payments needs are met. While offering cards is a first step, card programs that meet performance expectations must be supported by ongoing analytics that generate actionable insights. Card analytics provide insights on important program details, such as where cardholders are making card purchases and the resulting interchange income. If this information is easy to access and aggregate, and presented in understandable formats, credit unions can then segment cardholders, view trends, better understand their members’ needs and ultimately generate meaningful cross-sales opportunities, promotional offers and incentives.

These five questions can determine if a credit union has the tools needed to maximize card portfolios and make data-driven decisions.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.