For many of us, more time at home has meant more time in front of the TV, and the privilege of witnessing the first wave of pandemic-era commercials. These past two months, they have fallen into one of two categories – before COVID-19, when it was normal to crowd a ton of people into a room to shoot a beer commercial, and after, when producers had to begin leveraging stock footage and voiceovers to create spots that acknowledge the current crisis in some way. The people behind major brands no doubt felt pressure to rethink their campaigns fast, because it didn't take long for the pre-COVID commercials, which may show the no-longer-acceptable handshake greeting, for example, to become irrelevant or even offensive in viewers' eyes.
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