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Opinions about the future of payments run in a million different directions. But amid the chaos and cacophony of studies, surveys and data, there is one common refrain: Debit and credit card programs are no longer just handy revenue streams for credit unions; they’re becoming the primary connections credit unions have with many of their members.

Credit union industry players such as CO-OP Financial Services already sense this fundamental shift, and it’s changing how they think about strategically managing card programs. In a recent whitepaper and in an interview with President/CEO Todd Clark, the Rancho Cucamonga, Calif.-based company highlighted five ideas credit unions can use now to boost their debit and credit programs in the coming year.

Tina Orem

Credit Union Times

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