Search
 
Editor's Letter

The Fall of the Teller Wall: Branch Service Enters a New Era

Our motto is “people helping people," not “machines helping people,” so let’s keep up our investments in real, live staff.

The exterior of iQ Credit Union’s under-construction St. Johns branch features artwork of the neighborhood’s iconic St. Johns Bridge.

We’re currently living in what you might call a “heyday for homebodies” – as technology becomes more advanced, there are fewer reasons to go outside of our residences. Consumers want to help themselves, whether by ordering everyday household items online or using a self-check-in kiosk at the airport. And it’s no different in the financial services industry, where consumer-facing technology has made it simple to apply for loans and complete transactions without leaving the couch.

It’s natural to assume that this digital shift means brick-and-mortar credit union branches are soon destined to shutter just like a sad old Sears store. But that is not the case.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Natasha Chilingerian

Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

More from this author

 

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.