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The exterior of iQ Credit Union’s under-construction St. Johns branch features artwork of the neighborhood’s iconic St. Johns Bridge.

We’re currently living in what you might call a “heyday for homebodies” – as technology becomes more advanced, there are fewer reasons to go outside of our residences. Consumers want to help themselves, whether by ordering everyday household items online or using a self-check-in kiosk at the airport. And it’s no different in the financial services industry, where consumer-facing technology has made it simple to apply for loans and complete transactions without leaving the couch.

It’s natural to assume that this digital shift means brick-and-mortar credit union branches are soon destined to shutter just like a sad old Sears store. But that is not the case.

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Natasha Chilingerian

Natasha has served as an editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union (now Kinecta FCU) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 16 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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