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Make your CU’s credit card your members’ go-to.

In self-help circles, comparison is the killer of joy. In the credit card game, however, it’s the key to survival.

After all, consumers are benchmarking you against every other card in their wallet each time they make a purchase. Of course, the amount of time they spend doing that is shrinking as more of their transactions migrate to the digital sphere. One-click purchases, mobile wallets and card-on-file environments mean cardholders often choose their favorite card just once; they set it and forget it.

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