Vacation and travel concept with a suitcases and other accessories Credit/AdobeStock

In the vast financial services landscape, credit unions have long stood out for their member-centric approach to banking that builds trust and fosters emotional connections beyond the typical bank-customer relationship. This unique aspect of credit unions is the secret to their long-term growth. According to a 2018 from Motista, customers who feel a strong brand affinity generate 306% higher customer lifetime value than those who are merely "satisfied."

Continue Reading for Free

Register and gain access to:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
  • Educational webcasts, white papers, and ebooks from industry thought leaders.
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Credit Union Management