Group of enthusiastic employees.

Credit unions have always been hyper-focused on making meaningful improvements to the member experience. For years, credit unions have targeted millennials as the next generation of financial service users. The result of this is that credit unions are now faced with a new and potentially more challenging dilemma: How to engage not only millennials, but also an aging boomer population and emerging Gen Z.

Credit unions have in the past relied primarily on their role as collective, collaborative local organizations to drive engagement, and while this is still a powerful niche, credit unions still struggle to captivate members with their brand identity and build trust through digital channels.

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