ATM transactions are typically two-dimensional experiences, but one company has plans to add a third dimension to the encounter and credit unions might get in on the action.

Utah-based Prosperity Investments, which operates the Joyful ATM brand, announced this month that it has partnered with California-based Provision Interactive Technologies to put 3-D holographic displays into as many as 48,000 ATMs throughout the United States and 68 other countries over the next 72 months. The ATMs will project 3-D holographic advertisements, the companies said in a press release. Customers that approach the ATMs can redeem coupons for the advertised products.

The first 2,000 ATMs will be deployed in the United States during the first half of 2018, it said. The first 200 systems will be in the Arkansas, Mississippi, Florida, Illinois, and Texas markets, according to Provision’s August 9 shareholder letter.

“Specific to credit unions, we have less than 1,000 of the initial 48,000 Joyful ATM’s allocated to credit unions,” Prosperity Investments director Harold Jahn told CU Times in a statement. Jahn declined to name the financial institutions Prosperity was working with. “We welcome any new credit union partnerships or new relationships, as we are focused on community development and servicing the underbanked or unbanked,” he noted. 

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Tina Orem


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