ATM transactions are typically two-dimensionalexperiences, but one company has plans to add a third dimension tothe encounter and credit unions might get in on the action.

Utah-based Prosperity Investments, which operates the Joyful ATMbrand, announced this month that it has partnered withCalifornia-based Provision Interactive Technologies to put 3-Dholographic displays into as many as 48,000 ATMs throughout the United States and 68 othercountries over the next 72 months. The ATMs will project 3-Dholographic advertisements, the companies said in a press release.Customers that approach the ATMs can redeem coupons for the advertised products.

The first 2,000 ATMs will be deployed in the United Statesduring the first half of 2018, it said. The first 200 systems willbe in the Arkansas, Mississippi, Florida, Illinois, and Texasmarkets, according to Provision's August 9 shareholderletter.

“Specific to credit unions, we have less than 1,000 of theinitial 48,000 Joyful ATM's allocated to credit unions,” ProsperityInvestments director Harold Jahn told CU Times in astatement. Jahn declined to name the financial institutionsProsperity was working with. “We welcome any new credit unionpartnerships or new relationships, as we are focused on communitydevelopment and servicing the underbanked or unbanked,” henoted.

“Joyful ATMs have a strong channel presence and wide customerreach, with tens of thousands of locations, and valuable realestate, with machines located in convenient stores, gas stationsand community centers, that is tremendously attractive toadvertisers,” Provision President and CEO Curt Thornton said in theannouncement. “We look forward to further expanding our footprintacross the retail market with our 3-D holographic displaytechnology, in both the U.S. and internationally. We are confidentthat partnering with Joyful ATM and Prosperity Investments willenable robust penetration into a ubiquitous retail channel tocapitalize on this compelling opportunity and breakthrough theclutter with the use of augmented reality.”

This isn't Provision's first foray into 3-D advertising. Thecompany had an agreement to install 3-D kiosks in thousands ofRite-Aids, though that deal stalled in 2016 as Rite-Aid focused onits merger with Walgreens. The fate of that contract is stillunclear, according to the company's August 9 shareholder letter,but the company has also recently entered into a five-yearpartnership with Coinstar.

In that deal, the companies will divide the net monthlyadvertising revenues after deducting promotional retailercommissions. Provision said it has targeted up to 300 Coinstarlocations for rollout by the end of 2017. The company also has itseye on at-home consumer products and telemedicine.

“Like Coinstar, Provision will design an attractive 'topper'assembly for the 3-D holographic display which will be integrated on top of the ATM, and also developthe software integration platform for the coupon and loyaltyapplication. We expect engineering efforts to begin inSeptember,” Provision said in the shareholder letter.

Provision said its network had a 17.4% average coupon redemptionrate.

The company is expected to name its primary supplier later thismonth, according to the shareholder letter. The supplier is “aleader in the global ATM industry with well over 100,000conventional ATMs actively operating in the global marketplace,” itsaid.