As credit unions follow their members into social media, theyare finding they have to act boldly if they hope to engage in thecall-and-response that puts the social into social media.
At the same time, they have to do so with a plan — and abudget.
“Credit unions can decide what they want to do with socialmedia, and there's a way for that to happen,” Filene ResearchInstitute Social Media Advisor Holly Fearing said.
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