As financial institutions continue to find their footing in social media, some are beginning to notice their biggest challenges are internal.

According to seasoned credit union social media strategists, a successful, effective social media strategy begins with an empowered team. Credit union social media team members will discuss ways to make these strategies even more effective at the #BankSocial Media Conference in Newark, N.J. April 7 and 8, where CU Times Executive Editor Heather Anderson will host a panel discussion, "Credit Union CEOs and Their Social Media Teams."

"CEOs, who are often baby boomers or Gen X, usually don't understand how social media is different than traditional advertising channels," Anderson said. "On the other end of the spectrum are entry-level millennials who understand social media, but lack business experience. To implement a successful social media strategy, all generations must trust each other's skill sets and work together to develop an effective social media framework while managing reputational risk and regulatory compliance."