Card issuers may be looking forward to the days when fraud is only a tiny piece of the headache pie, but one expert said the anticipated rise in card-not-present fraud as a result of the EMV shift could fuel a new crop of fraudsters – the cardholders themselves.
As EMV makes fake credit cards harder and harder to use in physical retail locations, experts predict credit card fraud will move to online, telephone and mail order channels. And according to Monica Eaton-Cardone (pictured), co-founder and chief information officer of dispute mitigation and risk management firm Chargebacks911, which is headquartered in Clearwater, Fla., cardholders will be complicit in much of that fraud.
Chargebacks occur when cardholders call their issuers to request a refund for a purchase made on their credit card when they have a merchant dispute. Issuers typically handle the dispute resolution and pass the cost of the refund on to the merchant, crediting the cardholder's account.
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