In today's economy, many credit unions find themselves with merger opportunities, but the potential hazards of collaborating can make even the most seasoned CEOs take pause.

While a number of small credit unions are successfully reinventing themselves to adapt to today's economic times, for many others, the challenge is becoming serious and a merger might seem to be the only means for survival.

A credit union typically undergoes a merger to improve its standing and, more importantly, its members' standings, experts have said. Without improved member value, there is little that is sustainable or beneficial about a merger, but there's more to it than changing the signage.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.