Jeff Baxter used music to demonstrate how both the military and credit unions could benefit from looking at big problems in some of the ways musicians do.

BOCA RATON, Fla. — CO-OP financial Services’ annual THINK Conference lived up to its reputation for presenting credit union industry leaders with unexpected and diverse ideas as consultants, CEOs, academics and other professionals shared their histories and approaches.

A famous guitar player who became a defense consultant and the man who revolutionized how to run baseball teams led the two days of presentations with strong messages to credit union executives about the approaches to reinvent and revitalize the credit union industry.

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