Earnings reports from major card issuing banks suggest that theywill return to “more aggressive marketing” of their card productsin 2012, according to a card website executive.
|Bill Hardekopf, CEO of LowCards.com, a consumer-oriented cardwebsite, noted that credit cardholders have started to use theircards more while, at the same time, staying current on theiraccounts.
|“This healthy outlook will probably lead to more aggressivemarketing on the part of credit card issuers in 2012,” Hardekopfsaid. “We will likely see some new cards and offers, as well as anincrease in the number of credit card solicitations in yourmailbox, especially if you have a good or excellent creditscore.”
|Hardekopf noted that all the major card issuers saw increases intheir card loans in the final quarter of last year, while delinquency rates hovered at near or record lows.
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