New research into mobile banking out of consultancy PwC hasgenerated two bold-faced headlines: mobile banking will be the normby 2015 and consumers will be willing to pay up to $15 per monthfor mobile banking services that offer convenience and value.

Key to the PwC research is its prediction that by 2015 mobile will overtake branch networks as the dominant channel ofcustomer interaction with financial institutions.

Another finding is that the bar is getting raised: to attractGen Y customers, financial institutions need to improve theirdigital banking products.

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