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Beach goers over Labor Day weekend had some fun with this crowd, a group of fictional “big bankers” who sang wacky banking songs, toted outrageous signs and chanted “Money, Money, Money” to onlookers, all to “protest” the idea of lower fees. The scene was staged at three area beaches by San Diego County Credit Union as a spoof of its own television commercials selling the credit union difference. Beach goers responded by having their pictures taken with the “big bankers”, taking their own videos and entering a sweepstakes. “We had a lot of fun at the beach reminding consumers they can find a better deal at SDCCU than that offered at a big bank,” said Teresa Halleck, president/CEO of the $5.2 billion, 217,000-member SDCCU.

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Peter Westerman

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