Beach goers over Labor Day weekend had some fun with this crowd,a group of fictional “big bankers” who sang wacky banking songs,toted outrageous signs and chanted “Money, Money, Money” toonlookers, all to “protest” the idea of lower fees. The scene wasstaged at three area beaches by San Diego County Credit Union as aspoof of its own television commercials selling the credit uniondifference. Beach goers responded by having their pictures takenwith the “big bankers”, taking their own videos and entering asweepstakes. “We had a lot of fun at the beach reminding consumersthey can find a better deal at SDCCU than that offered at a bigbank,” said Teresa Halleck, president/CEO of the $5.2 billion,217,000-member SDCCU.

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