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We strive to provide all our members with the best possible value proposition. In order to better communicate this value proposition, we had to get creative about how younger members wanted to interact with us. Gen Y members are especially technology driven. So some of the promotions and items we use are Internet driven. For example, when we open a new Student Smart Checking Account, we give the new member a Big Blue wristband that doubles with a USB jump drive built into it. Students love the practicality of it and the cool look of the bracelet. They can not only use it for loading assignments or presentations, but it comes with our YouTube video loaded on it as well. 

Peter Westerman

Credit Union Times

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