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For the past year I have noticed a continuing theme: loan volume reported by credit unions is dropping. I have read many different variations on the theme. Some experts have merely noted loan volume has been decreasing or sinking and expect it will recover. Others are seeing it reach such dangerous levels that may impair the future for many credit unions.

At the same time, I know most credit unions do not seem to view helping their members with home loans to be a core strategy. I am among those who have been screaming at the top of our lungs promoting real estate as a key strategy for credit unions. Yet only about 25% of credit unions succeed in the home finance market. Refinances have fallen off dramatically. I say it is time for us to engage the most important demographic group, the first-time homebuyers.

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