With gas prices continuing to climb, members who got caught in thebig truck mania years ago are probably regretting their purchasesas they shell out hundreds of dollars for fuel each week.
The $465 million Greater NevadaCredit Union had that segment of the population in mind when itlaunched a marketing campaign that increased its direct auto loanvolume by 30% over four months,
The effort was such a success that the Carson City, Nev.-basedcooperative took home two Gold ADDY awards at an AmericanAdvertising Federation ceremony in Reno.
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