An expert in consumer behavior with checking accounts and debit cards has predicted that a proposed cap on debit interchange might, in the end, lead to more debit card transactions.
He has also said that credit unions and community banks would be "foolish" if they followed the lead of some major banks and attached fees or conditions to their checking accounts or debit cards.
Robert Giltner, chief strategist for checking and direct deposit accounts for Velocity Solutions Inc, a consultancy and technology firm, headquartered in Wilmington, N.C., argued that as income per debit transaction drops, the most financially sound thing to do is to increase the number of debit transactions and take measures to increase direct deposit account revenue.
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