Linda Williams, president/CEO of the $20 million Akron Firefighters Credit Union in Ohio, is a headliner at this October's National Coalition of Firefighters Credit Unions for good reason.

By all accounts, Williams represents a common-bond CU in this fiercely member-loyal clan that has come of age in 2010 to perfect new marketing skills and forge a positive new community image.

"We're glad Linda is on our program to relate how a small credit union has succeeded as a marketing innovator, reaching out to an expanded member base but never forgetting the roots of her credit union," explained one of her peers, Grant Sheehan, retired president of Miami Firefighters CU and the coalition's executive director.

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