The Michigan Credit Union League is making unprecedented efforts to communicate the benefits of joining a credit union.
The league recently launched an ad campaign larger than any the state credit union industry has ever seen. The central message of the campaign promotes joining a credit union, emphasizing that members truly own their money.
Under the slogan "Own your money. Join a Credit Union," the multi-million dollar initiative features a series of television and radio broadcasts that tout the difference between credit unions and other financial institutions.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
