The Michigan Credit Union League is making unprecedented efforts to communicate the benefits of joining a credit union.
The league recently launched an ad campaign larger than any the state credit union industry has ever seen. The central message of the campaign promotes joining a credit union, emphasizing that members truly own their money.
Under the slogan "Own your money. Join a Credit Union," the multi-million dollar initiative features a series of television and radio broadcasts that tout the difference between credit unions and other financial institutions.
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