NAFCU is doing its part to get people talking about credit unions with free, 30-second video awareness spots made available by NAFCU Services Corp.
According to NAFCU, since the videos were first offered in February, NAFCU Services has received requests from credit unions in over 20 states for 70 versions of the standard and customized ads. The ads are being used on Web sites, television and cable, in lobbies and movie theaters.
"We're very pleased with NAFCU members' enthusiasm for these videos and the overwhelming positive feedback that continues to roll in," said NAFCU Services President David Frankil. "As consumers look for financial institutions they can depend upon in this tough economic climate, these clever videos are effective tools to communicate the credit union message and build brand awareness."
The ads were selected following a global competition, implemented by GeniusRocket (www.geniusrocket.com), a firm that connects advertisers with creative professionals. The first-, second- and third-place videos, which highlight the value found in credit unions from the focus on people over profits to service, can be found at www.nafcu.org/video-ads.
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Colorado CU Digs Arbor Day

Green is simply a way of life at Credit Union of Colorado, and members are encouraged to follow suit with the credit union's "Go Green, Get Green" campaign.
Members opting for e-statements rather than paper statements will not only have $5 deposited into their account, they can also feel good about helping rebuild a national forest. As part of the campaign, the credit union donates money to the Arbor Day Foundation's "Trees to Forest" program that helps restore national forests affected by insect infestations and fires.
CU of Colorado staffers also got their hands dirty by participating in two local tree planting efforts in Denver and Aurora. In total, the team helped plant about 300 trees and donated $4,000. Working with Groundwork Denver and the Park People through its "Denver Digs Trees" program, which provides trees for planting on both public and private property, the credit union celebrated Arbor Day by enhancing an urban forest. The Denver neighborhoods of Sunnyside and Globeville were selected for tree planting because of their low tree canopy coverage and proactive neighborhood associations among its residents.
"Our employees love everything about the Get Green program, including the opportunity to volunteer in their local communities," said CU of Colorado President/CEO Terry Leis.
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Workers' CU Celebrates 95 Years

Workers' Credit Union is celebrating its 95thh anniversary by revamping its tagline to "Doing what's right…for you."
"When we look back at our history, our members' experience banking with us, and just as importantly, look forward, we knew our new slogan captured the essence of what a good, solid local financial institution is all about," said Workers' CU President/CEO Fred Healey.
According to Healey, despite the difficulties national banks are facing, the credit union and the majority of local financial institutions are doing well. "It has been and will always be about the customer or in our case, our members."
He added that focusing on what the credit union does best, which is "doing what's right for members" is a win for members and the credit union alike.
"The member gets to achieve their goals without the stress of unreasonable debt, and the credit union's balance sheet remains strong," said Healey.
The Fitchburg, Mass.-based credit union is spreading the word through print and online marketing.

Mo. CU Wins Web Design Award

CU Community Credit Union's Web site redesign of mycucommunity.com has earned the credit union a 2009 American In-house Design Award from Graphic Design USA.
CU Community CU Vice President of Marketing Jenny Reynolds was responsible for the design and content of the new Web site, while Jordan Phillips, programmer for CU Community, made the site functional.
"Our previous Web site was created in all Flash and wasn't easy to navigate or update," said Reynolds. "We wanted to create a user-friendly Web site that looked nice and was also flexible."
Their entry was chosen out of more than 4,000 applicants nationwide and will be featured in the July 2009 issue of Graphic Design USA magazine.
This marks the second year the Springfield, Mo.-based credit union has been recognized by Graphic Design USA magazine. In 2008, CU Community received a design award for its Saveit direct mail campaign.

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