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NAFCU is doing its part to get people talking about credit unions with free, 30-second video awareness spots made available by NAFCU Services Corp.According to NAFCU, since the videos were first offered in February, NAFCU Services has received requests from credit unions in over 20 states for 70 versions of the standard and customized ads. The ads are being used on Web sites, television and cable, in lobbies and movie theaters.“We’re very pleased with NAFCU members’ enthusiasm for these videos and the overwhelming positive feedback that continues to roll in,” said NAFCU Services President David Frankil. “As consumers look for financial institutions they can depend upon in this tough economic climate, these clever videos are effective tools to communicate the credit union message and build brand awareness.”The ads were selected following a global competition, implemented by GeniusRocket (www.geniusrocket.com), a firm that connects advertisers with creative professionals. The first-, second- and third-place videos, which highlight the value found in credit unions from the focus on people over profits to service, can be found at www.nafcu.org/video-ads.–[email protected]Colorado CU Digs Arbor Day

Green is simply a way of life at Credit Union of Colorado, and members are encouraged to follow suit with the credit union’s “Go Green, Get Green” campaign.Members opting for e-statements rather than paper statements will not only have $5 deposited into their account, they can also feel good about helping rebuild a national forest. As part of the campaign, the credit union donates money to the Arbor Day Foundation’s “Trees to Forest” program that helps restore national forests affected by insect infestations and fires.CU of Colorado staffers also got their hands dirty by participating in two local tree planting efforts in Denver and Aurora. In total, the team helped plant about 300 trees and donated $4,000. Working with Groundwork Denver and the Park People through its “Denver Digs Trees” program, which provides trees for planting on both public and private property, the credit union celebrated Arbor Day by enhancing an urban forest. The Denver neighborhoods of Sunnyside and Globeville were selected for tree planting because of their low tree canopy coverage and proactive neighborhood associations among its residents.“Our employees love everything about the Get Green program, including the opportunity to volunteer in their local communities,” said CU of Colorado President/CEO Terry Leis.–[email protected]

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