BOISE, Idaho — Idaho will likely make gains in financial literacy this month thanks to a joint effort by the Idaho Credit Union League, the University of Idaho Extension Service and the National Endowment for Financial Education, which includes a grant from the National Credit Union Foundation.
The credit union organizations are funding TV and radio ads featuring the state's First Lady Lori Otter as a high-profile spokeswoman on the topic.
One reason for the renewed emphasis has been last year's revision by NEFE of its literacy curriculum, explained LaRaye O'Brien, communications specialist for the league who said Idaho CUs "have definitely increased our enthusiasm and involvement."
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