LAS VEGAS — Hoping to expand its membership base using both TV/radio and the Internet's YouTube, the $800 million Nevada Federal Credit Union said today it has launched a broad-based membership awareness campaign.
The ad blitz, employing both cable and network TV stations in Las Vegas and nearby Pahrump plus movie theaters, will also focus on the payday scourge in Nevada and on reaching the "unbanked," said a spokeswoman.
The ads, which highlight the "credit union difference" and a comparison to banks, seek to allay public confusion about member eligibility, long a problem for Nevada CUs.
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