I wanted to begin by thanking you for including statistics relating to younger members and experiential marketing in the Feb. 15 issue. This is information that is critical for the credit union industry. Having such a respected publication cover this, validates the importance of credit unions targeting younger members even further. However, I want to issue an additional word of caution to credit unions about the data. In the research that was presented, the survey group was taken from ages 13 to 23. This is something done all too frequently in the credit union industry – lump everyone into one age group. Bear in mind, a 23-year old is nearly twice the age of a 13-year old, and "experiential marketing" is going to mean different things to each age. One may be an experiential event at a wedding, and the other at a middle school dance. Experiential marketing is a great way to reach younger members; I just wanted to add that we must be careful about how we categorize younger members in our research, marketing and product development. Congrats on the continued quality and success of the Credit Union Times. Bryan Sims CEO brass|MEDIA Inc. Corvallis, Ore.