EAST LANSING, Mich. - A $2 million co-op branding campaign started a year ago on radio/TV and print by the Michigan Credit Union League is producing healthy gains in nonmember awareness and service, according to league officials. Addressing the league's annual Marketing Conference here, Darren Cameron, chairman of the league's...

DOWNEY, Calif. - Southland Credit Union is welcoming members to its newly revamped Downey branch. Modernized to create a more comfortable environment, the branch remodel features are designed to highlight the credit union's brand image. The facility now includes an Internet kiosk, multiple television screens, coffee counter, lounge area, and...

I must say that editor-in-chief Paul Gentile is really helping ignite my passion for credit unions with his columns on a national branding campaign. Recently, I was in a conversation with a banking consultant who basically did not believe in the credit union movement or even care. Basically, his point...

ALEXANDRIA, Va. - The member business lending rule, with some exceptions, applies to any loan, line of credit, or letter of credit where the borrower uses the proceeds for a commercial, corporate, or business purpose, NCUA recently clarified. Cary C. Boyden, an attorney with Sacramento-based Boyden, Cooluris, Livingston, & Saxe,...