A clear purpose creates alignment throughout a CU, and CUs that put purpose at the core of their strategy ultimately do better.

Relief funds include donations from around the world; plus, Clackamas FCU donates $15,000 for impacted communities.

The trade association supports four "credit union champions" from both sides of the political aisle through digital ads and direct mailers.

Implementing these strategies can help your CU stand out from competitors and establish itself as an expert in the industry.