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The $8.5 billion BECU of Seattle cited recently as a favored financial institution in the media and Congressional focus on big bank practices is prepping for a February marketing campaign tapping into the "mad as hell" sentiment.

Through ads, Internet postings and public statements, credit unions nationwide were enjoying the public rant against big banks last week highlighted in congressional hearings and in myriad network and cable TV news shows

From Vermont to California, credit unions spotlighted by the national media in the current anti-big bank furor are expressing newfound delight this week at their safe-haven status.

Credit unions wrapped up last year with a slew of mainstream media financial experts talking them up as an alternative to banks.

The recent surge in favorable coverage of credit unions by the national media triggered a new ad buy by a Denver CU that mentions New York Internet publisher and blogger Arianna Huffington.

"CBS News MoneyWatch" has solidly endorsed credit unions for consumers.

Next year is looking even brighter for credit unions if the current trend of financial experts talking them up as an alternative to banks continues.

Sarah Snell Cooke's recent column on "Celebrating 100 Years of Anonymity" [Nov. 4] challenged credit unions to get behind a national branding campaign.