Branding. Its a hot buzz word and topic in credit union circles these days. Credit unions spend a ton of time and resources on their brands look, design, graphics and marketing. But branding is more than your strategy and look. Branding is also about your people.

Is loan regime split dollar snake oil or liquid gold? How is a board to know? If it works, LRSD is a powerful tool for compensating key executives and preserving credit union assets. If it doesnt work, the costs to the credit union and the participating executives are high.

Retired teacher marks half-century of volunteer service to Fort Wayne credit union.