Credit unions were the favored banking option for almost 35% ofparticipants in a recent poll conducted by GoBankingRates.com, but41% of the 1,508 respondents preferred local community banks, whileless than 23% opted for national banks.

“The benefits of credit union membership are becomingincreasingly apparent to consumers, but it will take some more timebefore they're the prevailing choice,” said Casey Bond, managingeditor of GoBankingRates.com,whichgathered the data via Google Consumer Surveys.

Bonds said the surveyprovides key insight, including that credit unionswere the preferred choice for approximately:

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