News

Looking for ideas or tips on your next marketing blitz? Well, our special report on pages 18-21 shines the spotlight on credit union promotions and marketing campaigns across the country.

VIENNA, Va. - With its latest auto loan marketing campaign Navy Federal Credit Union is hoping it has doubled the chances for success. "Every year during spring or fall we run an auto loan campaign but this year we decided to try developing two campaigns targeting different demographics," said Navy...

LAKE BUENA VISTA, Fla. and CHICAGO - Talk about playing up your assets. Vista Federal Credit Union and United Airlines Employees Credit Union have pooled their resources to drum up some new members. During a three month summer membership campaign, new members referred friends and opened accounts at both credit...

AUSTIN, Texas -IBM Texas Employees Credit Union is setting off in a new brand direction and hoping it appeals to both current and potential members. Taking target marketing to a new level the $252 million credit union has developed a new brand and marketing campaign based on a LifeCycle necessities...

AUCKLAND, New Zealand - New Zealand is one of the most heavily regulated credit union industries in the world, but relief may be in sight. Dr. Michael Cullen, Minister of Finance, Minister of Revenue and Leader of the House, has promised to review the situation. Speaking at the New Zealand...

ORLANDO, Fla. - Central Florida Educators Federal Credit Union has turned one Native American legend into a marketing bonanza. "We knew we wanted to develop a multi-purpose unsecured loan promotion and somehow during the brainstorming session the legend of the Native American dream catcher came to mind," said CFEFCU Senior...