News

Discover a potpourri of marketing facts and stats on pages 18-21.

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BATON ROUGE, La. - The Louisiana Credit Union League has recognized seven Louisiana credit unions with Excellence in Marketing Awards for outstanding credit union marketing and communications efforts. In the $0-$20 Million category, winners were as follows: * Geismar Complex Federal Credit Union, Best Newsletter * UNO Federal Credit Union,...

BARTLETT, Tenn. - Don't tell First South Credit Union Director of Marketing Anne Mathis that marketing is just fluff. "To me marketing encompasses so many things to reach into many areas and support the organization and goals of the organization beyond what many think - it is not just advertising,"...

MADISON, Wis.-This year the Credit Union Executives Society has walked away with three 2003 APEX Awards for Publication Excellence. CUES received Awards of Excellence in the categories of sales and marketing brochures, manuals and reports; catalogs, directories and buyers guides; and four-color magazines and journals. "I am very proud of...

Simply stated, members are no longer a given-just because you build a branch or offer the next great product does not mean they will come to your credit union and use your products. How do you find and keep members in a business environment that offers consumers so many choices?...